Antsomi, CDP Institute and DAC have recently teamed up to organize events to push the use of customer data platform (CDP) in Southeast Asia, whereby the seminars were held in Vietnam and Indonesia respectively.

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Held on 25th Oct 2022 in Ho Chi Minh City, Vietnam, the first seminar was titled “How Customer Data Platform Drives Marketing Transformation.” The event attracted 100+ marketers keen to learn more about the customer data platform (CDP) from “the father of CDP,” David Raab (Founder & CEO of CDP Institute), alongside other distinguished speakers, including the following:

• Dr. Dinh Le Dat, Co-founder & Chairman of Antsomi
• Joe Nguyen, Senior Strategic Advisor of H+
• Dinh Cong Chinh, CIO of ACFC & VFBS
• Kiet Phan, Head of Omnichannel of PNJ
• Minh Nguyen, Founder & CEO of Lava Digital Group

Following the successful event in Ho Chi Minh City, the three entities moved on to host another event in Jakarta, Indonesia. In collaboration with the Indonesian Digital Association (IDA) and Indonesian E-Commerce Association (idEA), they organized a seminar titled “Driving Game-changing Shifts in First Party Data To Improve Conversion Across Customer Life Cycle” on 28th October 2022.

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The seminar featured the following distinguished speakers:

• David Raab, Founder at CDP Institute
• Dr. Dinh Le Dat, Co-founder & Chairman of Antsomi
• Rio Jordanto Sugeng, Programmatic Director of i-DAC Indonesia
• Rofi Uddarojat, Head of Public Policy and Government Relations idEA
• Cahyanto Arie Wibowo, Head of Product Strategy and Growth

Antsomi, CDP Institute, and DAC are excited to see the industry’s overwhelming responses with the urge to learn how CDP can help them to drive marketing transformation.

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Repost from www.antsomi.com/2022/10/31/antsomi-cdp-institute-dac-organize-events-to-push-the-use-of-customer-data-platform-in-southeast-asia/