H+ announces the appointment of Ben Poole

H+, the digital strategic group offering from Hakuhodo Inc. and D.A.Consortium Inc. (DAC), is pleased to announce that they have appointed Ben Poole as Director of Growth.

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Ben has begun to work closely with the senior leadership team at H+ to define the next leg of its journey, less than a year after the H+ division was launched in the region; and to unlock full funnel client solutions.

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Ben will continue to be based in Singapore, and will report to Michihiko Suganuma, Head of Global Business at DAC and the Lead of H+. He will also be working closely with Stephen Li, SeniorStrategic Advisor at H+. This will be a reunion for Ben and Stephen as they collaborated successfully at MEC (now Wave maker) for several years across brands like Sony and Daimler, and particularly in digitally-centric new business opportunities.

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Ben has previously held senior roles at WPP’s MEC, IPG’s Reprise, and most recently at The Brand tech Group’s Fifty-five.Having spent his career guiding clients down the road towards the future of communications, he is perfectly placed to help drive the H+ vision for open-sourced, partnership-fuelled client centricity.

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H+ launched last year, and has a clear agenda of helping to empower the digital future of client marketers through the creation of “InsightOut” driven brand experiences which evolve as multi-faceted consumer lifestyles (Sei-katsu-sha) are shaped with each passing day and interaction. H+ sits as an umbrella strategic offering encompassing all of Hakuhodo/DAC’s agencies and partners across the region outside of Japan.

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Commenting on his new role with H+, Ben said:

“With Sei-katsu-sha consumer insight, open source collaboration and extensive capabilities throughout the customer journey, H+ is transforming the agency model in Asia.  I look forward to bringing these capabilities to bear for brands around the region.” 

Michihiko Suganuma said of this appointment:

"Nearly a year old now, we felt that the time was right forus to look externally for our newest senior member; someone who could add to our existing team digital natives and bring an additional element of both global knowledge and also market-relevant APAC regional experience. We felt that Ben would be an ideal addition, and we are delighted that he has decided to join us”.

Stephen Li added:

“ Having been a part of the H+ family for a year now, I really see the distinctiveness of how we combine our Sei-katsu-sha human philosophy, with communications technology savvy, and we are seeing positive client response already. Ben’s skill set sits exactly within the sweet spot of what H+ delivers, and it’s great to be able to call him a colleague again”.

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