H+ is a cross-company strategic organization of Hakuhodo Inc. and Hakuhodo DY ONE. Working closely with the Tokyo offices of Hakuhodo and Hakuhodo DY ONE, H+ leads the Hakuhodo DY Group’s specialist companies in the APAC region to support clients’ marketing and media activities. We empower the digital future of client marketers through the creation of “InsightOut” driven brand experiences which evolve as multi-faceted consumer (Sei-katsu-sha) lifestyles are shaped with each passing day and interaction. H+ sits as an umbrella strategic offering encompassing all of Hakuhodo/Hakuhodo DY ONE’s agencies and partners across the region outside of Japan.

Tokyo, December 10, 2024 – Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman and Representative Director: Yuzo Tanaka; President and Representative Director: Hiroto Kosaka) is proud to announce that I-DAC (Bangkok) Co., Ltd. (referred to as i-dac Bangkok), a subsidiary of DACAsia Pte. Ltd. (headquarters: Singapore; Managing Director: Mitsuo Omaru) has been recognized in four local Thai categories by YouTube Works Awards Southeast Asia.  

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The YouTube Works Awards, organized by Google, celebrates exceptional video advertising effectiveness on YouTube. Launched in the United Kingdom in 2017, this prestigious program is now held globally. Judged by a diverse panel of advertising creators, brand representatives, and YouTube creators, the awards honor innovative campaigns from multiple perspectives. This year, i-dac Bangkok achieved victories in two categories and placed as second runner-up in two others in the Thailand segment.
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Awards and Recognitions

Winner Categories:

1.   MASTERS OF MEDIA

Celebrating campaigns with exceptional media strategies driving business results across the funnel.

·       Campaign: GrabFood The Greatest Knockout

·       Brand: GrabFood

·       Media Agency: M&C Saatchi Performance

·      Creative Agency: Spa-Hakuhodo

https://www.youtube.com/watch?v=F3cgxB8oMDQ

2.  BEST OF GOOGLE AI

Recognizing campaigns that effectively and responsibly utilize Google AI to enhance marketing performance and business impact.

·       Campaign: All-New Yaris Cross Move to the Max

·       Brand: All-New Toyota Yaris Cross

·       Media Agency: i-dac Bangkok

·       Creative Agency: Hakuhodo First

https://www.youtube.com/watch?v=MegHcR3472Q

3.  BEST OF FESTIVE (Tết, Ramadan, etc.)

Awarded to the most outstanding campaign that celebrates key festive seasons.

·      Campaign: Gift It Yourself

·       Brand: Central Department Store

·       Media Agency: iProspect

·       Creative Agency: Wolf BKK

https://www.youtube.com/watch?v=awgBTYtZHZI

4.  FORCE FOR GOOD

Honoring campaigns addressing social or environmental issues with meaningful impact.

·       Campaign: The Power of GentleTouch

·       Brand: Babi Mild

·       Media Agency: i-dac Bangkok, MediaInsight

·       Creative Agency: Mana Production

https://www.youtube.com/watch?v=F8nnxKZXJXI

Second Runner-Up Categories:

1.  THEBIG BANG

Recognizing the most effective product launch or brand repositioning campaign.

·      Campaign: M- Pire "Live Life beyond 100%

·      Brand: M-150

·      Media Agency : i-dac Bangkok, Media Insight

·      CreativeAgency: Hakuhodo International Thailand

2.   MASTERS OF MEDIA

‍Celebrating campaigns with exceptional media strategies driving business results across the funnel.

·      Campaign: All-New Yaris Cross move to the max

·      Brand: All-New Toyota Yaris Cross

·      Media Agency : i-dac Bangkok

·      CreativeAgency: Hakuhodo First

3.  BEST BRAND STORY

Celebrating the campaign that executed the most captivating and original creative vision.

·      Campaign: GrabFood The Greatest Knockout

·      Brand: GrabFood

·      MediaAgency: M&C Saatchi Performance

·      CreativeAgency: Spa-Hakuhodo

4.  BESTOF COUNTRY

Awarded to the most effective, outstanding and innovative campaign of each country - from insight to media to creative.

·      Campaign: GrabFood The Greatest Knockout

·      Brand: Grab

·      MediaAgency: M&C Saatchi Performance

·      CreativeAgency: Spa-Hakuhodo

※ YouTube Works Awards Southeast Asia https://www.youtube.com/ads/youtube-works/sea/

※ YouTube Works Awards THAILAND　　https://services.google.com/fh/files/misc/ytwsea_th_winners.pdf?_ga=2.147016756.2023762848.1730268321-1660144008.1730268303

DAC ASIA PTE. LTD.(DAC Asia)

　Representative ：Managing Director Mitsuo Omaru

　Head Office     ：1 Keong Saik Road Singapore 089109

　Established     ： May 2012

　Business        ：Development of Internet advertising business in ASEAN countries, market research,

support for business development of group companies in Asia

Corporate Information

Hakuhodo DY ONE leverage sits expertise and know-how in digital advertising, cultivated since the early days of internet advertising, to provide integrated digital marketing services. With strengths in marketing strategy formulation, creativity, advanced operational management, technological development, and close relationships with media companies and platforms, we offer comprehensive support for digital-driven marketing strategies and technology utilization to both Japanese and international clients.

As we move forward as the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources and combining high-level expertise with strong proposal capabilities.

By positioning ourselves as an Integrated Strategy Partner, we will continuously challenge and advance ourselves to be our clients’ one and only "ONE" for their sustainable growth and enhancement of corporate value.

Name    Hakuhodo DY ONE Inc.

Head Office        4-20-3 Ebisu, Shibuya-ku, Tokyo

Representative   Yuzo Tanaka, Chairman of the Board, Representative Director Hiroto Kosaka, President, Representative Director

Shareholders      100% owned by the Hakuhodo DY Group

Employees         Approx. 3,000 (April 1, 2024, forecast)

Start of integration          April 1, 2024

Business           Planning, consulting, agency operations and investment activities related to all aspects of digital marketing

URL      https://www.hakuhodody-one.co.jp/en/

*On April 1, 2024, D.A.ConsortiumInc. (DAC) and IREP Co. Ltd. (Irep) merged to establish and begin operations as a new company called Hakuhodo DY ONE Inc. As the two companies move to integrate operations, for the time being, DAC and Irep will continue to conduct transactions, hire directors and employees, and handle other business matters as they have in the past. Full integration is scheduled to take place after 2025.

For inquiries regarding this News Release

Hakuhodo DY ONE Inc.
Public Relations /E-mail: info-pr@hakuhodody-one.co.jp

■H+

H+ is a cross-company strategic organization formed in 2022 by Hakuhodo Inc. and Hakuhodo DY ONE. Its mission is to support the digital marketing transformation of clients in the APAC region. 

Through the proprietary planning approach called InsightOUT®, H+ creates brand experiences that evolve with multi-faceted lifestyles, uncover latent demand, and encourage new preferences and actions. This approach is rooted in the philosophy shared across the Hakuhodo Group, which recognizes individuals as people with lives, aspirations and dreams, not simply consumers with a common set of behaviors.

As an organization, H+leverages the resources of its network companies and partners to provide solutions for ASEAN countries. Serving as an umbrella strategic offering, H+encompasses all of Hakuhodo/Hakuhodo DY ONE's agencies and partners, fostering collaboration between team members from both agencies.

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H+ provides comprehensive support to clients in Southeast Asia by exporting Japanese know-how and expanding technology offerings globally.

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For inquiries regarding this News Release

H+: info@hplus.digital

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