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H+ member i-dac Indonesia certified Google Tag Manager, its third certification on the Google Marketing Platform

October 15, 2024

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H+ member i-dac Indonesia certified Google Tag Manager, its third certification on the Google Marketing Platform
~The most Google Marketing Platform certifications for an ad agency in Indonesia~

H+ is a cross-company strategic organization of Hakuhodo Inc. and Hakuhodo DY ONE. Working closely with the Tokyo offices of Hakuhodo and Hakuhodo DY ONE, H+ leads the Hakuhodo DY Group’s specialist companies in the APAC region to support clients’ marketing and media activities. We empower the digital future of client marketers through the creation of “InsightOut” driven brand experiences which evolve as multi-faceted consumer (Sei-katsu-sha) lifestyles are shaped with each passing day and interaction. H+ sits as an umbrella strategic offering encompassing all of Hakuhodo/Hakuhodo DY ONE’s agencies and partners across the region outside ofJapan.

Tokyo, October3, 2024 – Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman andRepresentative Director: Yuzo Tanaka; President and Representative Director:Hiroto Kosaka; hereinafter, Hakuhodo DY ONE) is pleased to announce that PT Daniswara Amanah Cipta (hereinafter, i-dac Indonesia), a subsidiary of group company DACAsia Pte. Ltd. (headquarters: Singapore; Managing Director: Mitsuo Omaru; hereinafter, DAC Asia) has been newly certified as a Google Tag Manager (GTM)for the Google Marketing Platform (GMP). This certification follows previous certifications for Display& Video 360 (DV360)and Google Analytics™, making i-dac Indonesia the ad agency with the most GMP certifications in Indonesia. (*1)

GMP is a platform that comprehensively enables ad delivery, analyses and other marketing initiatives offered by Google. GMP partners provide practical implementation and other technical support to companies wishing to use GMP to help them succeed in their various marketing initiatives. Information about GMP partners is posted on theGMP Partner Gallery(*2).

Until now, i-dac Indonesia has received partner certification for Google Analytics™ and Display & Video 360 and is supporting companies in their use. As a newly certified Google Tag Manager company, it is also promoting Google Tag Manager as a cornerstone for digital marketing efforts and actively helping companies implement initiatives that incorporate its most advanced features. With certification in three fields, i-dac Indonesia will further enhance its expertise and achievements in digital marketing.

Since the establishment of DAC Asia in Singapore in 2012, Hakuhodo DY ONE has been expanding its operations primarily in the Indonesian and Thai markets. In 2022, in collaboration with Hakuhodo Inc., it launched H+ (*3), a strategic network in the APAC region, and expanded its digital marketing operations in Southeast Asia with the establishment of i-dac Vietnam andAudience IQ Asia(*4), among other efforts. As a member of the H+ network, i-dac Indonesia will leverage this new certification to deepen its collaboration withH+ and promote digital transformation (DX) in the ASEAN region.

*Google Analytics is a registered trademark of Google LLC.

 

(*1) Based on the number of Google MarketingPlatform certifications held as of September 2024.

(*2) Google Marketing Platform Partner Gallery https://enterprisemarketingportal.google/auth/find-a-partner

(*3) https://www.hplus.digital/

(*4) Aug 1,2022,News Release: DAC establishes a new digital ad company in Vietnam https://www.dac.co.jp/english/press/2022/20220801_idacvn

Nov 1,2023,News Release: I-DAC establishes Audience IQ Asia in Thailand https://www.dac.co.jp/english/press/2023/20231101_audienceiq


<DAC ASIA PTE. LTD. (DAC Asia)>

Representative  : Mitsuo Omaru, President and Managing Director

Head Office : 1 Keong Saik Road Singapore 089109

Established : May 2012

Business : Development of Internet advertising business in ASEAN countries, market research, support for business development of group companies in Asia

 

<Corporate Information>

■Hakuhodo DY ONE Inc. https://www.hakuhodody-one.co.jp/en/

Head Office : 4-20-3 Ebisu, Shibuya-ku, Tokyo

Representative : Yuzo Tanaka, Chairman of the Board, Representative Director

Hiroto Kosaka, President,Representative Director

Shareholders  : 100% owned by the Hakuhodo DY Group

Employees  : Approx. 3,000 (April 1,2024, forecast)

Start of integration : April 1, 2024

Business : Planning, consulting, agency operations and investment activities related to all aspects of digital marketing

 

*On April 1, 2024,D.A.Consortium Inc. (DAC) and Irep Inc. (Irep) merged to establish and begin operations as a new company called Hakuhodo DY ONE Inc. As the two companies move to integrate operations, for the time being, DAC and Irep will continue to conduct transactions, hire directors and employees, and handle other business matters as they have in the past. Full integration is scheduled to take place after 2025.

For inquiries regarding this News Release

Hakuhodo DY ONE Inc.

PublicRelations /E-mail:info-pr@hakuhodody-one.co.jp

 

■H+

H+ is a cross-company strategic organization formed in 2022 by Hakuhodo Inc. and Hakuhodo DY ONE. Its mission is to support the digital marketing transformation of clients in theAPAC region. 

Through the proprietary planning approach called InsightOUT®, H+ creates brand experiences that evolve with multi-faceted lifestyles, uncover latent demand, and encourage new preferences and actions. This approach is rooted in the philosophy shared across the Hakuhodo Group, which recognizes individuals as people with lives, aspirations and dreams, not simply consumers with a common set of behaviors.

As an organization, H+leverages the resources of its network companies and partners to provide solutions for ASEAN countries. Serving as an umbrella strategic offering, H+encompasses all of Hakuhodo/Hakuhodo DY ONE's agencies and partners, fostering collaboration between team members from both agencies.

H+ provides comprehensive support to clients in Southeast Asia by exporting Japanese know-how and expanding technology offerings globally.

For inquiries regarding thisNews Release

H+: info@hplus.digital

Contact us at info@hplus.digital

All inquiries will be forwarded to and responded to by the administrator of this website or our nearest representatives from the H+ offices listed above.